Economics is a social science and seeks to make decisions about tradeoffs based on quantifiable data.  However, many people who chose to bike over driving believe the greatest benefits are intangible.  Of course, they know they are saving money, getting exercise, and reducing their carbon emissions, but many find the greatest pleasure in the experience—the wind in their face on a brisk morning, the healthy release of endorphins, noticing details about their communities and neighborhoods that have previously been overlooked, and a sense of accomplishment in choosing a health habit every day.  The intangible benefits that economics may not be able to put a price on become the greater incentives over saving money.

Here at Summer Treks, that’s what we try to re-create for our clients.  Our trips go through some of the most beautiful areas in the United States and we strive for excellence and lifelong memories in every activity that we are involved in.  We believe our trips are a great value, physically challenging and rewarding, and environmentally responsible—all of these are priorities, but the benefits do not stop there.  We also seek to empower our students to make the right decision every day, develop healthy habits, and to leave them with lifelong memories and a sense of accomplishment that is—we believe—priceless.

[Tim S. Gehring]